What Customers Want: Creating, Illustrating, and Developing Meaningful Customer Value

If you’re struggling with sales, perhaps you need to reconsider how you present your value to customers. In this session, we’ll work on your value propositions and the process you use to discuss value with customers. You’ll learn:

• How to understand and capitalize on your customer’s value scope
• Creating new, unrealized value for competitive advantage
• Calculating meaningful return on investment (ROI)
• How to illustrate the compelling value of moving forward sooner rather than later
• How to use a value scope checklist to make sure you miss nothing