Three Zero-Cost Ways to Grow Your Business

Three Zero-Cost Ways to Grow Your Business

Successful business people connect and stay connected. It’s true; we do business with people who we know, like, respect, and trust, all of which come from nurtured connection. Read on for three ways you can do this.

1) Do Less to Connect More

This seems counterintuitive. Yet, when you’re overworked, overwhelmed, and exhausted, you can’t make a solid connection. People feel that you’re too busy and they don’t want to bother you. Slow down, simplify, and eliminate anything that doesn’t bring you closer to your goals. Take time to rest, meditate, and contemplate. And then take time to connect. If you think you can’t, re-evaluate your priorities to put connecting at the top of your list. What’s holding you back is probably habitual and no longer serves you.

2) Get in Touch and Stay in Touch

People get busy and forget unless you stay connected. It’s easier then ever to stay in touch with social media, email, and free phone calls. Create a system to connect and stay in touch with those you can help and who can help you. Make sure your messages have at least two of these four characteristics: enlightening, entertaining, engaging, enriching. Make their life a little better because of your contact.

Schedule a contact cadence. My co-author Jay Conrad Levinson of “Guerrilla Marketing” renown recommended weekly and no less than monthly contact. With social media, you can post daily and not wear out your welcome. Make it part of your weekly process and it becomes easy.

3) Remind People About What You Do

While you may think your customers know what you do, if you ask them, you’d be shocked to discover that they really don’t remember or don’t know. Remind them of the outcome you deliver, not just what you do. And you can do this in a sentence or two or by telling a short success story.

If you liked these ideas, join me for a special, no charge webinar, “Bust Loose Your Sales Pipeline: Getting Deals Going Now.” Thursday, February 25 at 3:00 pm PST 6:00 EST. Enroll here. Check out the schedule for other business-boosting webinars here.

Until next week!

Mark S A Smith

P.S. I’m writing this from chilly Toronto where I showed sales professionals how to easily connect with more customers by using the right words to start a meaningful conversation. As always, if you’d like 15 minutes to talk about how to build your customer acquisition system, contact me and we’ll set up time to meet. And you’re welcome to publish and share this with others; just include my contact information.

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