Is Your Company Slogan Too Long? The Average is 4 Words.

Is Your Company Slogan Too Long? The Average is 4 Words.

In new research from, 249 of the Fortune 500 have slogans of 4 words or less.

The shortest? Daniher’s “Invent”.

Some examples of two word slogans:

ADT Corp: Always There.
Ameriprise Financial: Be Brilliant
Amphenol Corp A: Connecting tomorrow.
Apple Inc.: Think Different.
Applied Materials Inc: Apply it.
AvalonBay Communities, Inc.: Appreciating value
Boston Properties: Experienced leadership.
CBS Corp.: Only CBS
CenterPoint Energy: Always there.
CenturyLink Inc: Stronger Connected
Chubb Limited: Chubb. Insured.
Cognizant Technology Solutions: Keep Challenging
D. R. Horton: America’s Builder
Delta Air Lines: Keep Climbing.
Dollar Tree: Everything’s $1
Exelon Corp.: Sustainable Advantage
General Mills: Nourishing Lives.
Goodyear Tire & Rubber: More Driven
Harman Int’l Industries: Expect Brilliance
Hewlett Packard Enterprise: Accelerating Next
HP Inc.: Keep reinventing.
Illumina Inc: New thinking.

See the slogans from every one of the Fortune 500 here…

Take a tip from the companies that spend millions of dollars on marketing research and design, use short company tag lines that are memorable and tell customers why they should do business with you.

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