Custom Programs and Services

We have a deep catalog of other services and programs that we can deliver based on our team’s extensive experience. Contact us if you have a specific situation that you want to discuss.

Tactical Implementation

Our customers choose us to implement programs when they don’t have the resources or don’t want to hire employees to deliver a short-term program. When you need tactical implementation we can deliver:

Market research

• Needs, attitudes, gaps, opportunities

Custom solution-based training

• Web-based, instructor-led, audio/video

Live events

• Keynote, breakout, half-day, full-day, multi-day

Event management logistics

• Audience acquisition
• On-site services
• Catering and logistics

Custom publications

• Books, articles, white papers

Comprehensive reporting

• ROI, proof of performance, long-term performance tracking

Our methodology focuses on action and results, with specific metrics achieved within specific time frames. We have a proven success with key industry leaders, and we guarantee our performance. Our programs will make an immediate difference in your business. Contact us to discuss how we can do this for you.

Custom Content

We uniquely combine your product knowledge with our proven skills to meet your goals. Each event, program, and service that we provide utilizes custom content specifically designed to meet your needs and is expertly presented to achieve optimum results.

Our content development process incorporates:

• Planning sessions with client-appropriate associates – we focus on creating your outcomes
• Comprehensive field research – We find out what your audience knows and doesn’t know so we can teach them relevant skills that grow your business
• Person-to-person interviews – We’ve found that people don’t know what they don’t know and that’s best determined through one-on-one interviews.
• Results-oriented content on topics, trends, and opportunities in your market – We continuously study best practices and create new methods to create new outcomes.
• Specific strategies and tactics designed to meet your goals – Includes reinforcement techniques to make the training stick.
• Covert behavior modification – Your team may feel that they have the sales skills they need, so resist sales training. We embed skills training in product training to quickly show them new ways of creating better sales outcomes.
• CONNECT – A unique training methodology developed by Mark S.A. Smith using advanced adult learning techniques, the latest brain-based education methods, and positive psychology-based motivation.
• Follow-up and feedback reporting – Proof of performance and effectiveness to share with your management team.

Custom Publications

We publish custom materials specifically crafted to help sales professionals sell business solutions based on current technology. We consistently deliver tactics, tools, and strategies that make a big difference in the sales process–we help you achieve the results you want.

• Video-based learning and training systems – Bite-size modules that create memorable learning, along with workbooks and resource guides coupled with relevant quizzes create a powerful self-directed learning environment
• Real World Sales Tools — Tools that optimize partner performance
• Custom White Papers — Practical and relevant white papers that create powerful positioning for your product and credible education for your customers
• PracticeBuilder — Custom resource, sales and technical guides to help partners develop their practices around specific technology categories
• Books — Topic and category specific designed to increase knowledge and understanding while providing practical applications, excellent for executive customer development campaigns
• Multiple Distribution Options — Print, video, electronic, audio

Delivery Methods

Your staff and partners need to be educated in order to produce the best return on your product. Delivering the right information, at the right time, through the most effective format is what partnering with us is all about. Each program we deliver is designed for maximum effectiveness based upon the delivery method, target audience, and desired outcome.

There is no substitute for a well-trained and educated staff member or partner; they are a promise of value that our proven delivery methods help become a priceless asset to your company.

Face-to-Face:

• Full-day, half-day, multi-day
• Keynote/main stage
• Breakout Sessions
• Lunch and learn/breakfast briefing
• Panel moderation

Web-Based:

• Live Webinar/Webcast
• Video On Demand broadcasts
• Self-paced web-based video training

Audio-Based:

• DriveTime University
• Podcast
• Tele-conferences

Print:

• Custom publications
• Resource guides/toolkits
• Custom tools
• Technical resource guides
• White papers
• Assessment tools

Event Management

Our experienced team can plan and execute every aspect of your training event. From identifying the correct locations based on the geographic distribution of your team or target audience to managing venue logistics, we will deliver what you need. We have the experience, contacts, processes and procedures to get the job done exactly the way you need it.

Our service expertise includes:

• Target audience profiling and list building—we identify and qualify who you want to recruit
• Materials development–invitation design, email templates, programs, contact lists, etc.
• Venue logistics management–venue selection, audio/visual set up, menu selection, room blocks, etc.
• Audience acquisition–personal invitation, direct mail, email, telemarketing
• Registration hosting (host or interface with existing engine)
• Recruitment outcall (save-the-date mailings, invitation delivery, telephone confirmation, management reporting)
• Reminder communication (outcall and email)
• No-show follow up
• On-site support
• Registration
• Signage
• Place cards
• Custom event creation and production

Contact us to discuss your unique needs.