Archive for Competitive WIn

Speeding Innovation and Value Creation for Competitive Advantage

Value creation shows up as increased profits, clear competitive advantage, and loyal customers. Value is one of the four pillars of executive

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How to Communicate Value So Customers Get It

How can you communicate your value so that customers get it? Remember, value is one of the four pillars of executive focus:

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Your Strategic Initiatives

What are your three strategic initiatives for the next six months? I routinely ask this question to all of my executive coaching

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Creating value: Six questions that establish value in every sales and leadership conversation.

Creating value: Six questions that establish value in every sales and leadership conversation. At the beginning of the conversation, ask…

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How to Close Your Customers: The 7 P’s of Risk Reduction

How to Close Your Customers: The 7 P’s of Risk Reduction This conversation originally published here. Michael Yorba:             Welcome to CEO

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Video: Profitably Pivoting To Embrace New Business Models

Profitably Pivoting To Embrace New Business Models Changing business models are getting more deeply disruptive: Oracle CEO Mark Hurd predicts

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Prove You Can Do it and Customers Buy

Perceived risk stops your sales, cold. When your prospect wants to buy from you, but they don’t, it’s often because

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Profitably Pivoting with Changing Business Models

Varnex Fall 2017 Main Stage Keynote The world changes faster than you can imagine, it’s not business as usual. Changing

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IT Nation 2017 Resources

I’m honored to present for the fourth year at what I consider to be the premier IT reseller event, ITnation,

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Sell Way More With a Playbook

Sell Way More With a Playbook Every sports team has a playbook. It shows the team how to make the

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