Bringing Technology to Market
If you have new technology to bring to market, talk with us about how you can do it faster, easier, and more efficiently then ever.
We specialize in working with technology distribution and sales channels, with decades of experience in launching new, complex, disruptive technology. Check out some of our case studies.
Launching new technology presents many unique challenges. Although technology buyers love new technology, they hate bringing it into their business because of the perceived risk involved in deploying unproven products.
Excellent use of 4 hours to accomplish what other sales strategy groups do in days.
—William Saunders, The Ergonomic Group
Let’s face it, we’ve all been burned by new technology. So creating the preponderance of proof, showing extraordinary value, and minimizing risk are more important than having a killer sales presentation.
Our customers work with us to develop support materials, training classes, and sales strategies and tactics to create the enthusiasm and confidence required for a customer to say yes.
We help companies with new, disruptive technology sell lots and lots of it by combining sales skills with product knowledge so that sales reps are excited and confident to talk with the right prospects about the right thing.
Our Services Include:
- Channel and Market Research
- Go-to-Market Strategies and Tactics
- Custom Solution-Based Training
- End-to-End Event Management
- Custom Publications
- Comprehensive Research & Reporting
- Certification Design
The best information, benefits my job in every aspect. You armed me with the knowledge I need to succeed.
—Karen Neal, Executive, Hewlett Packard
We help people build new sales channels and get more out of the channels they have, sometimes called channel enablement or sales enablement. So our customers hire us when they need to bring their product to market through a sales channel.
We help people build new sales channels and get more out of the channels they have, sometimes called channel enablement or sales enablement.
We bring our clients “do how” instead of just “know how.”
Our methodology focuses on action and results, with specific metrics achieved within specific time frames. We have a proven success with key industry leaders, and we guarantee our performance. Our programs will make an immediate difference in your business. Contact us to discuss how we can do this for you.
Industry Event Speeches
We can provide professional speakers for industry events. We participate in many channel events every year, frequently creating new, custom content to meet market issues, technology challenges, and provide fresh content to repeat audiences. If you need a keynote address, main-stage speaker, breakout session, or pre-event workshop, we deliver meaningful, relevant, and actionable content that is engaging and entertaining.
Thanks for your spirited participation in our Sales Specialist Meeting at the E-Business University. Feedback from the audience ranked this meeting as our best ever in terms of content relevant to the audience.
—Holly D. Unland, Vice President, IBM
We uniquely combine your product knowledge with our proven skills to meet your goals. Each event, program, and service that we provide utilizes custom content specifically designed to meet your needs and is expertly presented to achieve optimum results.
Bija’s content development process incorporates:
- Planning sessions with client-appropriate associates
- Comprehensive field research
- Person-to-person interviews
- Results-oriented content on topics, trends, and opportunities in your market
- Specific strategies and tactics designed to meet your goals
- CONNECT (a unique training methodology developed by co-founder Mark S.A. Smith using advanced adult learning techniques, the latest brain-based education methods, and positive psychology-based motivation)
- Follow-up and feedback reporting
I was impressed with the effective delivery of practical real world concepts, which were just general enough to apply to any business, yet specific enough to implement. You delivered the promised subject matter in a manner that empowered all present to immediately implement the lessons, with an energy that provoked and challenged the entire audience. You are helping my business unit become once again profitable and successful.
—Chris Grandmont, Program Manager, Lockheed Martin
Business Strategy Development Capabilities
Go-to-market research and plan development
- New product introduction and product launches
- Feasibility, value proposition, messaging
- Competitive battle plans
Channel enablement design and deployment
- Channel management strategy
- Channel partner development
Comprehensive curriculum development
- Turnkey multi-element programs
- Certification design
Custom solution-based training
- Unique IT sales best practices
- Global capabilities with multi-language support
Tactical Implementation Capabilities
Channel and market research
- Needs, attitudes, gaps, opportunities
Custom solution-based training
Event management logistics
- Audience recruitment and acquisition
- On-site services
- Catering and logistics
- White papers
- Sales playbooks
- Proof of performance
- Long-term performance tracking
Our methodology focuses on action and results, with specific metrics achieved within specific time frames. We have a proven success with key industry leaders, and we guarantee our performance. Our programs will make an immediate difference in your business.
Contact us today for a complimentary consultation.