Creating a Sustainable Business: The Four Critical Elements of a Business That Works

There are four important parts to a successful business. As the owner of your business, you must invest and pay attention to all four of these elements or the business won’t survive. Read on to learn more about these factors and what you can do to make sure that your business is all that it can be.

Identify the Ideal Customer: Six Characteristics Of Your Perfect Customer

When you need to grow your business, the first step is to identify the ideal customer. For example, figuring out the perfect customer when you’re creating your marketing and sales plan helps you target the right people. While you can’t always choose who you do business with, when you do have control, identifying the right customer brings more profits to your company. Read on to learn how you can quickly select the model customer for your business.

Six Shortcuts to Finding New Customers: Quick and Easy Prospecting You Can Do Right Now

Every sales professional needs to find more customers. If you’re new in your territory or sell a new product line, you need lots of new customers. If you have an established customer base, you need new ones to replace the customers who stop buying. Read on to learn about six short cuts to finding new customers easily and profitably.

Being a Professional: 3 Weird Mistakes That Make Pros Look Like Amateurs

Professionals make three weird — and completely avoidable — mistakes that make them look like amateurs. Read on and you’ll discover these three relationship killers and know what to do differently so you always look like a top professional.